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1969 Plymouth Valiant Sedan, Compact Cars of 1969

1969 Plymouth Valiant 100 4-door Sedan (with 200 Decor Group)

Sadly, our official home-office archive of Consumer Guide new-car-test magazines is pretty thin before 1970. We do have a digest-size magazine from 1967, but it’s most prices and such—no photos, no specs, and no test-drive evaluations.

Consumer Guide "1969 Automobile Annual."

Consumer Guide 1969 Automobile Annual

The content excerpted below—save for the photography—comes from our 1969 Automobile Annual, a copy of which can be seen to the right. In those days, we broke down the market into the following categories:

  • Compact Cars
  • Small Sporty Cars
  • Standard Intermediates
  • Standard Low-Cost Models
  • Standard Medium-Price Models
  • Standard Luxury Models
  • Prestige Models
  • Sporty Specialty Cars

We also dedicated part of the book to station wagons, and, impressively, several pages to a very eclectic collection of import vehicles.

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Here, we share the entire compact-car class as listed by the Consumer Guide 1969 Automobile Annual, and we’ve also included a few additional bits of information on each entrant—such as the prices for the optional automatic transmission and AM radio (yes, both were extra-cost items back in the day). Any questions? Drop us a line. The place to leave comments is down below.

Compact Cars of 1969

AMC Rambler

1969 AMC Rambler 2-Door Sedan

1969 AMC Rambler 2-Door Sedan

Base Price: $1988

Automatic: $180 (3-speed)

AM Radio: $65

Base Engine: 164-cubic-inch 95-horsepower six

Wheelbase/Overall Length (inches): 106/181

For 1969, the Rambler was offered in base and 400 trim, and in 2-door- and 4-door-sedan body styles. A station wagon was also offered.

5 Most-Expensive American Sedans of 1975

Chevrolet Corvair

1969 Chevrolet Corvair Hardtop

1969 Chevrolet Corvair Hardtop

Base Price: $2242

Automatic: $140 (2-speed)

AM Radio: $54

Base Engine: 164-cubic-inch 95-horsepower six

Wheelbase/Overall Length (inches): 108/183

For 1969, the Corvair was offered in 500 and Monza trim. Only 2-door hardtop and 2-door convertible body styles were available.

The 5 Most-Expensive American Wagons of 1969

Chevrolet Nova

1969 Chevrolet Nova SS

1969 Chevrolet Nova SS

Base Price: $2221

Automatic: $140 (2-speed)

AM Radio: $58

Base Engine: 153-cubic-inch 90-horsepower four

Wheelbase/Overall Length (inches): 111/189

For 1969, Nova was offered only in a single trim level, and only in 2- and 4-door body styles. Though an expensive upgrade at $266, the performance-oriented SS was technically an option group.

Model-Year Madness! 10 Classic Ads From 1969

Dodge Dart

1969 Dodge Dart Swinger

1969 Dodge Dart Swinger

Base Price: $2383

Automatic: $176 (3-speed)

AM Radio: $62

Base Engine: 170-cubic-inch 115-horsepower six

Wheelbase/Overall Length (inches): 108/188

For 1969, the Dart was offered in a number of different configurations. Trim levels included Custom, Swinger, and GT. Body styles included 2- and 4-door sedans, a 2-door hardtop, and a convertible.

Car Spotter: 1969 Mercury Cougar Eliminator

Ford Falcon

1969 Ford Falcon Station Wagon

1969 Ford Falcon Station Wagon

Base Price: $2266

Automatic: $175

AM Radio: $62

Base Engine: 170-cubic-inch 100-horsepower six

Wheelbase/Overall Length (inches): 111/184

For 1969, Falcon was offered in base and Futura trim levels. Body styles included a 2-door “club” coupe, 2- and 4-door sedans, a hardtop sport coupe, and a station wagon.

Pony-Car Madness! A Gallery of AMC Javelin Ads

Plymouth Valiant

1969 Plymouth Valiant Signet

1969 Plymouth Valiant Signet 4-door Sedan

Base Price: $2290

Automatic: $176 (3-speed)

AM Radio: $62

Base Engine: 170-cubic-inch 115-horsepower six

Wheelbase/Overall Length (inches): 108/188

For 1969, Valiant was offered in 100 and Signet trim levels. A $45 “200” trim and decor group is often considered a midline trim level. Both 2- and 4-door sedans were available.

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Compact Cars of 1969 Gallery

(Click below for enlarged images)

Compact Cars of 1969

The Intermediate Sedans of 1971

Compact Cars of 1969


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2021 Dodge Durango SRT Hellcat

2021 Dodge Durango SRT Hellcat in Destroyer Gray

Consumer Guide Automotive2021 Dodge Durango SRT Hellcat

Class: Large SUV

Miles driven: 151

Fuel used: 14.5 gallons

Real-world fuel economy: 10.4

CG Report Card
Room and Comfort B+
Power and Performance A+
Fit and Finish B+
Fuel Economy D-
Value C-
Report-card grades are derived from a consensus of test-driver evaluations. All grades are versus other vehicles in the same class. Value grade is for specific trim level evaluated, and may not reflect Consumer Guide’s impressions of the entire model lineup.
Big & Tall Comfort
Big Guy A
Tall Guy A
Big & Tall comfort ratings are for front seats only. “Big” rating based on male tester weighing approximately 350 pounds, “Tall” rating based on 6’6″-tall male tester.
Drivetrain
Engine Specs 710-hp 6.2-liter
Engine Type Supercharged V8
Transmission 8-speed automatic
Drive Wheels AWD

Driving mix: 65% city, 35% highway

EPA-estimated fuel economy: 12/17/13 (city, highway, combined)

Fuel type: Premium gas required

Base price: $80,995 (not including $1495 destination charge)

Options on test vehicle: Technology Group ($2395), Premium Interior Group ($2495) low-gloss Gunmetal dual stripes by Mopar ($1195), Pirelli P-Zero 3-season tires ($595), Blind-Spot and Cross-Path Detection ($495)

Price as tested: $89,665

Quick Hits

The great: World-beating acceleration for a large 3-row SUV; impressive stopping power and crisp handling for the size

The good: Comfortable, spacious interior; muscle-machine looks and attitude

The not so good: Terrible fuel economy; performance suspension makes for a choppy ride; macho exhaust note can grow tiresome on long drives; despite smart updates for 2021, basic Durango design is showing its age

More Durango price and availability information

John Biel

The Dodge Division of the last decade has demonstrated time and again that it lives by this simple rule: When in doubt, throw more horsepower at it. Anything with an engine bay large enough to accommodate a Hemi V8—and by process of elimination that is now everything in the brand’s lineup—is a candidate to get the supercharged Hellcat version of that engine. That’s why the world of 2021 has a 710-horsepower sport-utility vehicle.

2021 Dodge Durango SRT Hellcat

The uber-performance SRT Hellcat model debuts for 2021 as the new top dog of the Durango lineup.

The new Durango SRT Hellcat builds on other muscled-up models Dodge has devised for its large crossover SUV, then blows the top off of them with its outrageous specs. Not the least of these details is its price. The starting tab, with delivery, is $82,490 but the one that Consumer Guide editors tested reached $89,665 with a couple of option packages and a trio of stand-alone extras. In the realm of 3-row SUVs, that’s the kind of money that conjures up thoughts of premium-brand German vehicles.

Test Drive: 2020 Chevrolet Corvette Stingray Coupe

2021 Dodge Durango SRT Hellcat

A redesigned, Dodge-Challenger-inspired dashboard is a focal point of the ’21 Durango’s revamped interior. Dodge’s new Uconnect 5 infotainment system (with a 10.2-inch touchscreen) is a welcome upgrade over the 2020 model.

Judging by a few cursory figures—again, one of them being price—the Durango Hellcat is a relative budget bomb. High-performance V8 SUVs like the Mercedes AMG GLE 63 S and BMW X5 M start at more than $100,000, but their respective horsepower peaks are 603 and—with optional Competition package—617. Compare manufacturer-provided times and the Dodge is quickest to 60 mph from a standstill. It has a longer 119.8-inch wheelbase and a 200.8-inch overall length that’s 5.8 inches greater than either the GLE or X5. With all seats up, Durango’s 17.2 cubic feet of cargo capacity greatly lags the two German models, but that’s deceptive because while their basic designs have room for a third row, the extra seats aren’t available in the performance jobs. With second- and third-row seats down, the 85.1 cubic feet of space in the Durango is the most by far.

Test Drive: 2021 Ram 1500 TRX

Durango Hellcat

The Durango SRT models’ instrument panel has appropriately racy-looking graphics, including a configurable center gauge that can be toggled through several different readouts–including (gulp) average and instantaneous fuel economy. The center console is redesigned for ’21, and includes a charging ports, a wireless charging pad, and a small storage tray. Unique forged carbon-fiber trim (visible here next to the cupholders) adds to the high-performance vibe.

Possessed of 710 horsepower at 6100 rpm and 640 lb-ft of torque at 4300 rpm, Dodge says the Durango Hellcat will charge from zero to 60 mph in 3.5 seconds and run the quarter mile in 11.5 seconds in spite of a listed curb weight of 5710 pounds. The 6.2-liter powerplant fires up with a roar through the performance exhaust system, then settles into a menacing rumble that provides a bass line to the supercharger’s song. There’s no waiting for response—the Hellcat accelerates enthusiastically with every little bit of pedal travel, and your right foot doesn’t even have to be all the way to the floor before you realize you’ve got a tiger by the tail. The 8-speed automatic transmission (with steering-wheel paddle shifters) provides quick, positive downshifts for never-a-question-about-it passing.

Test Drive: 2021 Mercedes-Benz AMG GLE63 S

Durango Hellcat

The front bucket seats are nicely bolstered–enough to be supportive in aggressive cornering, but not so confining as to be uncomfortable on long trips. There’s good space for adult passengers in the Durango’s second row.

Like the 475-horsepower Durango SRT 392 that formerly topped the performance pecking order (but remains available), the Hellcat comes only with all-wheel drive. Traction is maximized by an electronic limited-slip rear axle and launch control. Steering and a suspension with adaptive dampers are tuned to the Hellcat’s particular capabilities. Ride is undeniably firm but not punishing, with an eye toward delivering better handling than a large-ish SUV probably ought to be able to have. There’s nice weight and precision to the steering, and Brembo 4-wheel disc brakes provide the kind of stopping power something this big and fast requires.

Test Drive: 2020 Aston Martin Vantage Coupe

Durango Hellcat

The third-row seats are best suited for small passengers. There’s enough space behind the third-row seats–17.2 cubic feet–for a good-sized grocery run or a pile of the kids’ sports equipment.

If you’re wondering what you might do with all that power at your disposal, the answer is you could tow something. The Durango Hellcat is rated to pull 8700 pounds. Is that the weight of a small gasoline tanker? It wouldn’t hurt, because the EPA projects that the Hellcat will make just 12 mpg in city driving, 17 mpg on the highway, and 13 combined. This reviewer recorded 12.2 mpg after driving 65 miles with 40 percent city-type operation.

Test Drive: 2020 Cadillac CT4-V

Durango Hellcat

Like its Dodge Challenger and Charger Hellcat counterparts, the Durango Hellcat packs a supercharged 6.2-liter Hemi V8. Here, it’s rated a 710 horsepower and 640 lb-ft of torque. Massive 20 x 10-inch wheels are standard.

Hellcat appearances aren’t far removed from those of the SRT 392 that sells for $18,000 less. They share a hood with a functional scoop, body-color wheel-lip moldings and rocker-panel aero extensions, and bright dual-exhaust tips. Alloy wheels are 20 inches in diameter and 10 inches wide. However, the Hellcat has its own wheel design, front splitter, and rear valance panel—and Hellcat head logos appear on the grille, power liftgate, and front fenders.

Photo Feature: 1970 Dodge Coronet Super Bee

Durango Hellcat

The Durango Hellcat looks similar Durango SRT 392 (which has “only” 475 horsepower), but these snarling-cat front-fender badges are a tip-off.

The same degree of similarity carries over into the interior. In both, upholstery is black suede with Nappa-leather trim and silver accent stitching; front sport seats have expanded side bolstering; captain’s chairs populate the second row; and drivers grip a heated, leather-wrapped steering wheel. The Hellcat does have its own logo embroidered in the seat backs.

New to the standard-equipment list is the Uconnect 5 infotainment system, conspicuous by its 10.1-inch touchscreen. The Hellcat has the version with navigation. Audio inputs are easy to make on the screen but benefit from external tuning and volume knobs. Dual-zone climate control has a convenient dial for setting fan speed, but numerous buttons for other tasks, including repetitive-push “arrows” for temperature selection.

With a platform and dimensions fundamentally the same since 2011, there isn’t much to say about Durango room and comfort that we haven’t already said in recent years. The BMW and Mercedes-Benz SUVs we mentioned before have comparable interior measurements despite their smaller footprints, and even best the Durango in shoulder room. But passengers in the Dodge won’t find themselves lacking for headroom in the front two rows. The third row has enough legroom and seat height for adults, but not as much headroom as in other seating rows. There are multiple handy storage units for personal items, and cup holders throughout. The cargo bay has a good-sized bin under the floor. Tech updates through the years have brought things like Apple CarPlay/Android Auto smartphone capability, wireless charging, a Wi-Fi hotspot, and front and rear parking assistance to the Durango, and they’re standard on the Hellcat. However, other now-common driving aids like blind-spot and rear cross-traffic alerts come at extra cost.

It’s hard to say that the Durango absolutely needed 700-plus horsepower. But being a modern-day Dodge, it’s just as hard to say that it could have avoided it.

Test Drive: 2020 BMW M8 Competition Convertible

2021 Dodge Durango SRT Hellcat

If the 475-hp Durango SRT 392 wasn’t rad enough for you, how about the 710-hp Durango SRT Hellcat? You’ll pay significantly more at the dealership and at the gas station, of course, but the Hellcat delivers boffo acceleration, all-American muscle-car attitude, 8700-pound towing capacity, and room for the whole family and their stuff.

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2021 Dodge Durango SRT Hellcat Gallery

(Click below for enlarged images)

2021 Dodge Durango SRT Hellcat

First Spin: 2020 Dodge Charger SRT Hellcat and Charger Scat Pack Widebody

For GREAT deals on a new or used Hyundai check out Winn Hyundai of Santa Maria TODAY!

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Tom Appel and Damon Bell

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Episode: 45

Broadcast date: September 6, 2020

Guest: Sam Fiorani

GM/Honda Partnership, Jeep Grand Wagoneer

Host Tom Appel and co-hosts Jill Ciminillo and Damon Bell kick off the show by discussing Jeep’s revival of its Grand Wagoneer name on an all-new premium large SUV. Sam Fiorani, Vice President of Global Vehicle Forecasting for AutoForecast Solutions, joins us to talk about the GM and Honda’s recently announced partnership, the Jeep Grand Wagoneer concept vehicle, and the proper way to make a PB&J sandwich. Tom has a “front-wheel drive or rear-wheel drive” quiz for Damon and Jill, and Damon runs down the latest articles on the Consumer Guide Daily Drive blog–including a review flashback on the 2004 Mercury Marauder.

The Consumer Guide Car Stuff Podcast is broadcast every Sunday on Chicago’s WCPT AM 820 at 1:00 PM CST.

Discussed this week:

First Look: Jeep Grand Wagoneer Concept

Grand Wagoneer Concept Image Gallery

Auto Forecast Solutions on Youtube

Quick Spin: 2021 Toyota Supra 2.0 (egg yolk car)

Review Flashback! 2004 Mercury Marauder

Forgotten Concept: Dodge Ram T-Rex 6×6

More Consumer Guide Test Drives

Follow the crew:

The CG Daily Drive Blog

Car Stuff Facebook Page

Consumer Guide on Twitter

Tom on Twitter

Damon on Twitter

Jill on Twitter

Sam Fiorani on Twitter

Drive, She Said (Jill’s blog)

Tom on the radio:

Tom on the Nick Digilio Show

Tom on Green Sense Radio

Tom on the Stan Milam Show

The Crew

GM/Honda Partnership

 

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